This report charts Amazon’s journey from Jeff Bezos’s 1994 online bookstore to today’s sprawling technology and logistics empire, unpacking its expansion into cloud computing (AWS), subscription services (Prime), digital media, retail marketplace, and last-mile delivery networks. It analyzes Amazon’s innovation-driven culture—voice assistants, AI-powered recommendations, robotics in fulfillment—and key acquisitions (Whole Foods, MGM), examines competitive and regulatory challenges (antitrust, labor practices), and assesses financial performance and strategic pivots. The report closes with lessons on scaling platform businesses, balancing growth with governance, and navigating the next frontier of retail and cloud services.